This week I have been tasked with the following:
If money were not an issue I think I would want to initially use probability sampling that would then lead to snowball sampling. It seems to me that this would cover the most people while also aiding in targeting the people who actually are important to the survey's successful collection of relevant data.
Which sampling procedure will you actually use for the project? Why?
If money were no object and you were conducting the semester project as a "real" marketing research firm, which sampling procedure would you use? Why?Our group is doing research about the sales of Ramen Noodles. I am fairly certain that we will be doing convenience sampling due to no budget and being located on and around a college campus.
If money were not an issue I think I would want to initially use probability sampling that would then lead to snowball sampling. It seems to me that this would cover the most people while also aiding in targeting the people who actually are important to the survey's successful collection of relevant data.
